“OUT OF AFRICA REBORN MUST COME MODERN PRODUCTS OF HUMAN ECONOMIC ACTIVITY, SIGNIFICANT CONTRIBUTIONS TO THE WORLD OF KNOWLEDGE, IN THE ARTS, SCIENCE AND TECHNOLOGY, NEW IMAGES OF AN AFRICA OF PEACE & PROSPERITY,”
H.E. Thabo Mbeki (1998)
“CHINA HAS AN AGENDA IN AFRICA. INDIA HAS AN AGENDA IN AFRICA. THE US HAS AN AGENDA IN AFRICA. WE ARE NAÏVE TO THINK THAT THE PEOPLE THAT COME INTO OUR COUNTRIES, EVEN THE ONES WHO ARE HERE TO HELP US, HAVE NO AGENDA. EVERYONE HAS AN AGENDA FOR AFRICA. WHAT IS AFRICA’S AGENDA?”
Jay Naidoo, Chairman of the Global Alliance for Improved Nutrition, Brand Africa FORUM 2010
Inspired by the OAU 1963 agenda for an independent and united Africa and its successor, the African Union’s 2063 of an integrated, prosperous and peaceful Africa and the AfCFTA goal to accelerate intra-Africa trade, Brand Africa seeks to inspire an urgent brand-led African renaissance.
Brand Africa is guided by a set of AFRICA fundamental principles that drive action, promote unity, celebrate its diversity and enhance the continent’s image globally.
Recognizing the power of brands as a vector of the image, reputation and competitiveness of nations and inspired by the African Union Agenda 2063 towards an integrated, peaceful and prosperous Africa, Thebe Ikalafeng (www.ikalafeng.africa), a renowned African branding authority and founder of the foremost Africa-focused branding advisory firm Brand Leadership Group (www.brandleadership.africa) and Africa Brand Leadership Academy (www.abla.academy) the Africa-focused post-graduate academy of brand leadership, established Brand Africa in 2009 as a non-profit non-governmental vehicle to mobilize Africans and the diaspora to proactively drive a brand-led African agenda.
Brand Africa was launched in 2010 with a Brand Africa FORUM, an intergenerational gathering of global and African decision makers, thought-leaders, influencers and youth on 16 September 2010 in South Africa immediately post the FIFA World Cup South Africa. The agenda of the first Brand Africa FORUM was to assess and leverage the impact of and leverage the equity of the first World Cup in Africa for the African brand.
The inaugural Brand Africa FORUM, which was hosted by Brand South Africa, was headlined by renowned Zambian-born economist and best-selling author of Dead Aid, Dr. Dambisa Moyo, and nation branding pioneer and best-selling author of Brand America, Simon Anholt and Professor Vijay Mahajan, best-selling of Africa Rising.
Founder and Chairman
Brand Africa is inspired by its eminent Patrons, Trustees and pan-African Network of committed Africans and diaspora Africans who provide overall strategic direction, governance, resourcing, monitor performance and drive actions across the continent towards achieving its vision and contributing to the advancement of the AU 2063 vision of an integrated, prosperous and peaceful Africa.
The leadership leverages their platforms and networks to mobilize people, drive substantive conversations and promote actions that drive the Brand Africa agenda and move the continent forward.
Board of Trustees, led by Founder and Chairman, Thebe Ikalafeng, is supported by the Africa Brand Leadership Academy which provides Secretarial and project management and day-to-day operations.
VICE-CHAIRMAN, EAST AFRICA
CEO - AFRICAPRACTICE
VICE-CHAIRMAN, WEST AFRICA
MANAGING PARTNER – OPEN SQUARES
AND CENTRAL AFRICA
VICE PRESIDENT, OPINION &
Dr. Jacqueline Chimhanzi,
VICE-CHAIRMAN, SOUTHERN AFRICA
CEO – African Leadership Institute
The Secretariat for Brand Africa is led by the Africa Brand Leadership Academy. ABLA is an Africa-focused post-graduate academy of Brand Leadership. Its aim is to sharpen the leadership capability of individuals and organisations to create meaningful brands that will transform Africa and inspire the world.
Brand Africa is incorporated in the Republic of South Africa as a Non Profit Company (NPC 2013/146300/08).
Brand Africa subscribes to the Independent Code of Governance for Non-Profit Organisations in Africa (www.governance.org.za).